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Marketing Strategies to Support Your Neighborhood Stabilization Work

MAY 19, 2011 - 8:30 AM to MAY 20, 2011 - 2:30 PM ET

Detroit Marriott at the Renaissance Center, Detroit, MI

Having difficulty selling REOs and other properties in your inventory? When people buy a house, they buy a neighborhood, too. Single-family housing developers who hope to rehabilitate and sell property quickly to stabilize neighborhoods will be most successful if they look beyond the property and partner with others to sell the neighborhood as well as the house. A positive neighborhood image is defined intentionally and cultivated through sound strategies to attract new home-buyers and other responsible investors, and to reassure existing residents. What image and marketing approach best fits your neighborhood today? How can marketing encourage a mix of incomes and housing choices? Who can be your partners and how can you recruit them to the marketing effort?


Every neighborhood has assets – the challenge is to discover them and use them effectively to market your neighborhood as a place of choice. In this course you will learn marketing approaches for internal and external audiences and how to attract residents, other nonprofits, realtors and local government to the marketing effort. Please bring your neighborhood marketing challenges to the class. Site visit included!