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Stable Communities Home Marketing and Sales Guide

NeighborWorks America created the Home Marketing and Sales Guide to assist nonprofits, local governments and others in marketing and selling the homes they've worked so hard to develop to increase the supply of affordable housing and to stabilize and revitalize neighborhoods. The Guide presents a series of planning steps and offers practical tools to help affordable housing developers create a marketing and sales plan document.  Through the guide, you'll get tips and tools to:

  • Assemble a marketing and sales team
  • Research your market
  • Define your customer profile
  • Price your homes
  • Promote your product benefits
  • Create a marketing budget

... and more! Whether you're planning for a future real estate development project or looking for creative strategies to market your existing homes, the Home Marketing and Sales Guide has something to offer.

SOURCE: NeighborWorks America